Physicians may not see the benefits in hiring a medical marketer but good marketing can help double or triple your current business. Of Course you’d want to hire an experienced marketer with a resume to back it up; a marketer’s salary can be high depending on what state your practice is located in. You don’t want to be paying a marketer to do a job they are not equipped to do that’s why a candidate needs ample experience listed on his/her resume.
Medical practices are using more technology than ever before and patients can search for a practice on the internet before making an appointment. A marketer can help advertise for your practice on social media and manage your practice’s website. Also, a medical marketer should be utilized to handle public relations; this means they may be working odd hours and not the typical 9 to 5 work day. Remember that a medical marketer does not need a healthcare degree, but he/she should have a good understanding of your practice and your practice’s specialty. A degree in business/marketing may be more suitable, but someone who has worked with a hospital or medical practice before is a necessity. You do not want a marketer who has zero experience working with some type of medical practice. If you feel like your practice can’t afford a new hire you may want to ask your office manager if they can fulfill some of the marketing tasks, but make sure your office manager is on board with these new responsibilities. You want to see results and if your office manager can’t commit to that then you should talk to a financial consultant and see if you can budget to afford a medical marketer even if it’s just part time.
Take the proper steps to hire a medical marketer and be involved in the hiring process. Medical marketers can really help a practice on so many levels; it’s better to hire someone else to do the marketing than trying to treat patients and keep track of public relations and social media.