Spring 2013 SpineSearch Newsletter- Join Our Mailing List Today!

SpineSearch is pleased to announce the arrival of our second SpineSearch Newsletter. Our quarterly newsletter is aimed to keep you informed about recent “SpineSearch Sightings” and upcoming SpineSearch events including: industry conferences and SpineSearch continuing education courses.

Our Spring 2013 Newsletter features articles on employee topics such as: “Creating an Emergency Action Plan”, “Identifying Bad Habits in the Workplace” and “Tips to Address Your Employees Bad Habits”.

Please contact us today with your name and mailing address to be added to our quarterly SpineSearch Newsletter mailing list. Click the blue link below to view our recent issue: Spring 2013 Newsletter Happy Reading!

SpineSearch’s Recruitment Resolutions Featured in ORTHOWORLD’s ORTHOPRENEUR Journal

SpineSearch’s first article in their four part Recruitment Resolutions series is presently featured in ORTHOWORLD’s- ORTHOPRENEUR Journal. The article entitled Recruitment Resolutions: Assessing Your Staffing Needs identifies the necessity for surgeons and practice managers to increase their focus on their actual and projected recruitment and staffing needs in relation to organizational growth. Co-written by Nicola Hawkinson DNP, Founder and CEO of SpineSearch and Heather Rottmund MHA, Director of Marketing at SpineSearch, this article provides industry insight for orthopaedic professional’s recruitment efforts.

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Enterprising Women

Nicola Hawkinson, CEO of SpineSearch has recently joined the Board of Advisors for the publication Enterprising Women www.enterprisingwomen.com. Enterprising Women is dedicated to women entrepreneurs and lives by their mission to: reflect and amplify the voices of entrepreneurial women; to share their stories of risk and success; to chronicle their growing political, economic and social influence and power; to celebrate their triumphs; to provide solutions to their problems; and to identify and promote a new generation of leaders, along with role models and mentors for tomorrow’s leaders.

SpineSearch is pleased to announce that Nicola is presently featured in a SpineSearch“Spotlight” article which can be found in the current issue of Enterprising Women. This spotlight article focuses on the hard work and dedication that led Nicola to the creation of SpineSearch, as well as SpineSearch’s success as a premier recruitment and education organization for spine professionals (and beyond). Please click on the attached link to view the featured article entitled “Strong Drive to Succeed Supports Spine-focused Firm”.

(This article first appeared in Vol. 13, No. 4 of Enterprising Women magazine (www.enterprisingwomen.com) and is being reprinted with permission from the publisher.  All rights reserved)

10 Great Ways to Jumpstart Your Spine Practice Marketing Program

What is marketing, and how does it apply to your spine practice? By definition marketing is the process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers in a dynamic environment. The basic goal is to market your product/service in order to bring in new customers and therefore increase your sales. So what does this really mean in regards to your spine practice? Marketing for a new spine practice aims to provide information to promote your practice in order to attract new patients to your practice for care.

It is important to work with a clearly defined marketing plan and budget. Remember that marketing does not always have to be extremely costly. There are some really great ways to market your practice that are also very cost effective. Also, be creative in regards to your marketing efforts, the goal is to make your practice stand out from the competition. Read on to learn 10 tips on marketing your spine practice.

1. Do more of what works and less of what doesn’t. Implement a data tracking system. When a new patient comes to you for care find out how they heard about your practice. Perhaps this is great question to add to your initial “new patient” paperwork. If you begin to gather marketing data, you can analyze the data in the future to learn what marketing tools really work to bring in new business. Analyzing your marketing referrals will allow you to allocate additional marketing dollars where it really counts.

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Seattle, Washington- Spine Specialty Day 12/1/12

SpineSearch recently traveled to Seattle, Washington to host our Spine Specialty Day Course on Saturday, December 2012 at Hotel 1000.  Spine Specialty Day is a daylong event that introduces the best practices in the surgical treatment of spinal disorders.  We were are so happy to have had over 60 participants in  attendance who received 7 Contact Hours (CE) for RN’s through the Massachusetts Association of Registered Nurses (approved by the American Nurses Credentialing Center Commission on Accreditation). Thank you to all the nurses and other clinical professionals who attended and contributed to the success of the course.

We would like to send out a special thank you to Dr. J Scott Price (Proliance Surgeons-Evergreen Orthopedic Center) and Dr. Fangyi Zhang (University of Washington- Harborview Medical Center) for presenting and lending their expertise in the field of spine.

SpineSearch hopes to see everyone again soon at future educational events.  We welcome you to share your thoughts and experiences about the course below on our blog page!

Pituitary and Skull Base Course- Hicksville, NY

SpineSearch would like to send out a special thank you to faculty members Dr. Mark Eisenberg, Dr. Todd Schaeffer, and Dr. Rick Madhok for the success of the Pituitary and Skull Base Procedures course which took place on Saturday November 17, 2012 at Fusion Solutions Lab in Hicksville, New York. We would also like to thank the course participants for attending on their day off to expand their knowledge in the field. We had a great mix of clinical positions in the audience including RN’s, MD’s, CNIM’s, and Chiropractors to name a few, whom were all able to add their experience and enthusiasm to the course material.

The course aimed to educate and empower healthcare professionals with knowledge regarding brain anatomy, diagnoses and surgical treatment options through the use of classroom lectures and video case study presentations. Thanks to Fusion Solutions the course concluded with a saw bone demonstration and cadaver lab session.

Here at SpineSearch we have received positive feedback from everyone involved and look forward to seeing you all again soon. We welcome you to post additional feedback and comments below and invite you to visit www.spine-search.com to learn about our upcoming courses.

Healthcare Cover Letters: Why They’re Important

A cover letter is just as important as your resume. As a candidate, you are introducing yourself to the employer and letting them know why you should be considered for the position. This week we are focusing on how to write a great cover letter that will impress any employer.

First, you must evaluate what you should write in your cover letter. A cover letter is not the same as your resume; it gives the employer the opportunity to understand how your previous work and education have made you the right fit for their job. A cover letter does not need to be lengthy, but it must be clear and concise. Here are some steps to remember when writing your cover letter:

1) Express your understanding of the field and how your previous schooling and employment have prepared you for this position.

2) Explain why you are interested in this employer and your reason for desiring work in the healthcare field.

3) Give relevant school work and experience as an example, but don’t reiterate your entire resume.

4) Proofread your cover letter. Proofreading a cover letter is just as important as proofreading a resume. Check for grammatical and spelling errors.

Remember, a great cover letter and resume will help you get the job of your dreams!

In-Demand Healthcare Occupations

Healthcare occupations are projected to grow exponentially over the next ten years. The healthcare field is expected to produce 3.2 million jobs from 2010-2020. That’s faster than the average growth for any other occupation. We wanted to give you a look at the top healthcare jobs that are projected to grow rapidly.  Here are some of jobs that are most in-demand:

Registered Nurse

Nurses are the most in demand when it comes to healthcare jobs. There will be a 48% growth by the year 2020 for nursing jobs, and over 580,000 new jobs created by 2020. Nurses take on more responsibility in the treatment of patients which is a cost saving measure; thus creating a demand. The median salary for a nurse is $64,690 with the opportunity for growth.

Medical Assistant

Medical Assistants are projected to grow 34% by 2020. Job opportunities should be abundant for MA’s with formal training.  Medical Assistants complete administrative and clinical tasks in the offices of physicians and other healthcare professionals. The median salary is $28,860.

Home Health Aide

Home Health Aide jobs are projected to grow 50% by 2020. A Home Health Aide is responsible to provide basic care for people with disabilities, chronic illness, and cognitive impairments. They help elderly, disabled and ill persons living in their own homes. The average salary for a Home Health Aide is about $24,000.

Physical Therapists

Physical Therapist jobs are projected to grow 30% by 2020. PT’s provide services to help restore function improve mobility, relieve pain and prevent or limit permanent physical disabilities. A Master’s degree and state license is required to become a Physical Therapist.  The median salary ranges from $65,000-$85,000.

Physician’s Assistant

Physician’s Assistants are projected to grow 39% through 2018. Physician’s Assistants work directly under a doctor’s supervision and experience working with a team while having autonomy. The starting salary ranges from $70,000-$90,000.

Tips for Working with a Recruiter

SpineSearch wants all of our candidates to have the best chance of finding a job they love. As a candidate, working with a recruiter can really improve your chances of getting the right job. Candidates want to look for a recruiter that specializes in their field; this ensures that you will only be getting calls about jobs that pertain to your line of work.

The candidate should also be aware that the recruiter’s work is to find the right fit for the employer. Even though you interview for the job, it does not mean that you will get the job. Still, you want to interview for any position that interests you. Just because one employer does not think you are the right fit for the job, does not mean that every employer will think that.

You should have goals for yourself but be flexible. Don’t apply to jobs that are asking for experience you don’t have. You may go on a lot of interviews, but this will be crucial towards you finding a job. Candidates should also be honest and accessible with their recruiter. You should put your best foot forward while looking for a new job.

The most important thing to remember is: don’t get lazy. The recruiter wants to help you find work, but it is not their responsibility to do all of the work for you. When you go on interviews the recruiter won’t be there to make sure you brought your resume or wore an appropriate outfit. You must use the recruiter as a middle man between you and the employer. At SpineSearch we pre-screen all of our candidates before sending them to the employer. Candidates are able to get a good sense of what the employer is looking for, and the recruiter can give feedback to the employer about the candidate.

Resume Writing:Do’s and Don’ts

Resume writing can be quite simple if you have established the basics well, but if you haven’t caught up on the newest ways to improve your resume then SpineSearch is here to help! As a healthcare professional, writing a resume means including all of your clinical experience as well as license and certification. To improve your resume writing skills, here are some Do’s and Don’ts to make your resume stand out among the other applicants:


1) Make your resume simple

This doesn’t mean you shouldn’t put a lot of effort into your resume it means you should write short, concise sentences that have a clear purpose and direction for your resume. You want the employer to get the most positive idea of your work history.

2) Proofread your resume more than once

You can proofread your resume and have a colleague proofread it for you too. Resumes get overlooked when an employer finds spelling errors in them. Edit your resume after every proofread.

3) Use buzzwords

A lot of practices are now using technology to scan in resumes and check for certain buzzwords and resumes that don’t have them will not be submitted for the job. Describe work history/accomplishments using the proper phrasing to ensure your resume won’t be overlooked. An example of this would be using words like: caseload, computer tech/skills, research/publications, responsible for, participated in etc.


1)      Don’t use the word “I”

Avoid using “I” in your resume. Instead describe your actions by using some of the buzzwords listed above.

2)      Don’t make your resume over two pages

Resume length has been debated but various professionals, but it is safe to say that a resume over two pages will become too much for a potential employer to read and they may wind up tossing you out as a candidate.

3)      Don’t include personal information

An employer does not need to know your marital status, height, weight etc. because that is not pertinent to you getting the job. Use the space you have on your resume wisely.

4)      Don’t write: “references available upon request”

This will only take up space and since you are giving an employer your resume it’s implied that you would give references if he/she asked for them.

5)      Don’t change tenses

For your current job you should use the present tense when describing your job duties, and for previous jobs you should use the past tense, but you shouldn’t go back and forth between present and past tense for every action you are describing.

6)      Don’t change fonts

You should pick a font that is easy to read and stick with it throughout the whole resume. Changing fonts will become distracting to the employer’s eye.

These steps will help you write a resume that will impress any employer.

Exploring Spinal Medicine