All posts by Heather

It’s Not All “Dollars and Cents” When it Comes To Your Job Search

When searching for a new position most people tend to look for and accept the highest paying position possible. Whether you are a new graduate that accepts one job offer over another in order to make $2 more an hour, a seasoned health care veteran looking to transition to a much higher paying position … or perhaps somewhere in between; money speaks. No matter your level of experience, you should take a look beyond the dollar amount you are offered as salary. There are many other factors to think through besides the salary that a position pays.

It may not be the wisest choice to make an employment decision based purely on the salary or hourly rate that you are offered. When it comes down to it there are many other benefits that should factor into your career search that will ultimately help you to make a more informed decision. And many of these benefits actually affect the amount of money that you will earn (for example think about the rising costs of health benefits).

We understand that the salary you are offered important; we all need to support ourselves. Remember to ask yourself what other factors or benefits are most important to you in a career choice? Things to consider on top of health insurance include: location, tuition reimbursement, CME allowance, facility type, work schedule, work- life balance etc.? If you still think money (the salary you are offered) is most important, then consider this scenario:

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Phone and Skype Interview Tips

During the recruitment process companies are more frequently turning to the telephone and Skype (video conferencing) to conduct initial screenings for candidates. This is a time saving tool which allows recruiters to determine if a candidate has the right experience to bring in for a live in-person interview. As a candidate on the hunt for a new position you may be unsure of how to prepare for and act during such an interview. Here are some tips to help you ace your next phone or Skype interview with a potential new employer.

No pajamas– For a phone interview it may be surprising to learn but you should still dress the part! Yes that is right; don’t conduct your phone interview in your pajamas and while lying in your bed. Believe it or not, but dressing the part will actually makes a difference in your confidence which will be heard over the phone. If you’re dressed in your pajamas you may be too comfortable and can risk sounding unprofessional over the phone.

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Bad Habits in the Workplace

Our current Newsletter contains two articles with a focus on bad habits in the workplace. Whether SpineSearch has placed in you in a new position or you are currently looking to transition, we want to make sure that you are cognizant of the top rated bad habits in the workplace (that can actually jeopardize your chances of staying employed). Now that SpineSearch has helped you or is helping you to find your “dream job” we want to make sure that are not guilty of any of these bad habits and that you will stay happily employed.

Some of the top habits that we discussed in our newsletter and which lead to tension and an unprofessional image in the eyes of supervisors and other coworkers include:

Being late or leaving the office early- most everyone needs to come in late or leave early at some point in their career. But if you are chronically late or leaving early this shows that you are not committed to your work and that your time is more important than other employees and is more important than your job responsibilities. It is very unprofessional to show up late for meeting or to abuse your privileges by always taking extra time during your lunch break.
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Spring 2013 SpineSearch Newsletter- Join Our Mailing List Today!

SpineSearch is pleased to announce the arrival of our second SpineSearch Newsletter. Our quarterly newsletter is aimed to keep you informed about recent “SpineSearch Sightings” and upcoming SpineSearch events including: industry conferences and SpineSearch continuing education courses.

Our Spring 2013 Newsletter features articles on employee topics such as: “Creating an Emergency Action Plan”, “Identifying Bad Habits in the Workplace” and “Tips to Address Your Employees Bad Habits”.

Please contact us today with your name and mailing address to be added to our quarterly SpineSearch Newsletter mailing list. Click the blue link below to view our recent issue: Spring 2013 Newsletter Happy Reading!

SpineSearch’s Recruitment Resolutions Featured in ORTHOWORLD’s ORTHOPRENEUR Journal

SpineSearch’s first article in their four part Recruitment Resolutions series is presently featured in ORTHOWORLD’s- ORTHOPRENEUR Journal. The article entitled Recruitment Resolutions: Assessing Your Staffing Needs identifies the necessity for surgeons and practice managers to increase their focus on their actual and projected recruitment and staffing needs in relation to organizational growth. Co-written by Nicola Hawkinson DNP, Founder and CEO of SpineSearch and Heather Rottmund MHA, Director of Marketing at SpineSearch, this article provides industry insight for orthopaedic professional’s recruitment efforts.

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Enterprising Women

Nicola Hawkinson, CEO of SpineSearch has recently joined the Board of Advisors for the publication Enterprising Women Enterprising Women is dedicated to women entrepreneurs and lives by their mission to: reflect and amplify the voices of entrepreneurial women; to share their stories of risk and success; to chronicle their growing political, economic and social influence and power; to celebrate their triumphs; to provide solutions to their problems; and to identify and promote a new generation of leaders, along with role models and mentors for tomorrow’s leaders.

SpineSearch is pleased to announce that Nicola is presently featured in a SpineSearch“Spotlight” article which can be found in the current issue of Enterprising Women. This spotlight article focuses on the hard work and dedication that led Nicola to the creation of SpineSearch, as well as SpineSearch’s success as a premier recruitment and education organization for spine professionals (and beyond). Please click on the attached link to view the featured article entitled “Strong Drive to Succeed Supports Spine-focused Firm”.

(This article first appeared in Vol. 13, No. 4 of Enterprising Women magazine ( and is being reprinted with permission from the publisher.  All rights reserved)

10 Great Ways to Jumpstart Your Spine Practice Marketing Program

What is marketing, and how does it apply to your spine practice? By definition marketing is the process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers in a dynamic environment. The basic goal is to market your product/service in order to bring in new customers and therefore increase your sales. So what does this really mean in regards to your spine practice? Marketing for a new spine practice aims to provide information to promote your practice in order to attract new patients to your practice for care.

It is important to work with a clearly defined marketing plan and budget. Remember that marketing does not always have to be extremely costly. There are some really great ways to market your practice that are also very cost effective. Also, be creative in regards to your marketing efforts, the goal is to make your practice stand out from the competition. Read on to learn 10 tips on marketing your spine practice.

1. Do more of what works and less of what doesn’t. Implement a data tracking system. When a new patient comes to you for care find out how they heard about your practice. Perhaps this is great question to add to your initial “new patient” paperwork. If you begin to gather marketing data, you can analyze the data in the future to learn what marketing tools really work to bring in new business. Analyzing your marketing referrals will allow you to allocate additional marketing dollars where it really counts.

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Seattle, Washington- Spine Specialty Day 12/1/12

SpineSearch recently traveled to Seattle, Washington to host our Spine Specialty Day Course on Saturday, December 2012 at Hotel 1000.  Spine Specialty Day is a daylong event that introduces the best practices in the surgical treatment of spinal disorders.  We were are so happy to have had over 60 participants in  attendance who received 7 Contact Hours (CE) for RN’s through the Massachusetts Association of Registered Nurses (approved by the American Nurses Credentialing Center Commission on Accreditation). Thank you to all the nurses and other clinical professionals who attended and contributed to the success of the course.

We would like to send out a special thank you to Dr. J Scott Price (Proliance Surgeons-Evergreen Orthopedic Center) and Dr. Fangyi Zhang (University of Washington- Harborview Medical Center) for presenting and lending their expertise in the field of spine.

SpineSearch hopes to see everyone again soon at future educational events.  We welcome you to share your thoughts and experiences about the course below on our blog page!

Pituitary and Skull Base Course- Hicksville, NY

SpineSearch would like to send out a special thank you to faculty members Dr. Mark Eisenberg, Dr. Todd Schaeffer, and Dr. Rick Madhok for the success of the Pituitary and Skull Base Procedures course which took place on Saturday November 17, 2012 at Fusion Solutions Lab in Hicksville, New York. We would also like to thank the course participants for attending on their day off to expand their knowledge in the field. We had a great mix of clinical positions in the audience including RN’s, MD’s, CNIM’s, and Chiropractors to name a few, whom were all able to add their experience and enthusiasm to the course material.

The course aimed to educate and empower healthcare professionals with knowledge regarding brain anatomy, diagnoses and surgical treatment options through the use of classroom lectures and video case study presentations. Thanks to Fusion Solutions the course concluded with a saw bone demonstration and cadaver lab session.

Here at SpineSearch we have received positive feedback from everyone involved and look forward to seeing you all again soon. We welcome you to post additional feedback and comments below and invite you to visit to learn about our upcoming courses.