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SpineSearch CEO appears in National Professional Magazine

The following extract is from Becker ASC; a national orthopedic and spine review magazine.

" 10. It is more important than ever to have the right staff and physicians at your practice. A knowledgeable and experienced administrative staff is critical to ensuring the success of medical practices, especially at a time when regulatory and reporting requirements are more challenging than ever.

Dr. Gambardella recommends hiring an administrator with a business background to lead the administrative side of a practice. "It is a necessity to hire someone that has a business background rather than just a medical background," he says. "At the end of the day, if there are no dollars left, there's no business. You have to realize you are running a business and you need business expertise."

It is also critical that practices looking to expand volume through attracting a new physician bring on the appropriate physician. Turnover is costly and can really be a detriment to the financial health of a practice, says Nicola Hawkinson, founder and CEO of SpineSearch, a recruitment and training firm for spine practices. "Financially, you need to make sure you're bringing on the right person for the job and that that there is going to be a high-level of productivity associated with that person," she says.

Ms. Hawkinson recommends practices attempt to truly understand what each candidate is looking for in a position. "If this isn't the location or type of institution that they want to work in, hiring at an outrageous amount may get a great candidate to your practice but it won't keep them," she says.

She also recommends practices compensate physicians based on their productivity, at least after the physician has had a few years to establish a patient base."

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Nicola Hawkinson - CEO and Founder
Nicola Hawkinson - Publications and Presentations

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