Category Archives: Marketing

Management Tips for Physician Practice Owners

Practice management is the most significant aspect of a well-organized office. The recruiters at SpineSearch know how important it is for a practice to have great management in order to retain employees. This week we will focus on steps you need to take towards effective practice management.

In order to manage your practice well, you have to establish a well drafted manual of policies your employees will follow. Use probationary periods and have a formal hiring process. If you have a system for hiring, you are less likely to hire employees that will not meet the criteria you are looking for. These tasks may seem difficult but there are huge benefits in establishing an office that runs efficiently.

Set up a meeting for your staff and show both new and experienced employees the new policies. Make sure everyone is on board and understands why you are enforcing these policies. Your goal is to create an office environment that is both positive and structured. Your employees need to feel like they are being heard just as much as you need to feel like you are in charge.

Aim for a healthy sense of control; you know what your employees are up to and they feel like they can come to you with any issues or concerns they have about their jobs. Communication goes a long way in an office setting; you can retain employees better if you establish a good working relationship with them.

Practice management can feel like a daunting task, but if you start out with a clear set of standards before you hire your next employee you will see a huge improvement in the overall flow of your office.

Here are four steps to remember:

1) Empower and Inform: Practice owners should monitor employees in a constructive way.
2) Talk and Listen to People: Spend one-on-one time with employees. The more you know about your practice, the better it will function.
3) Let People Work at their Highest Purpose: Give positive reinforcement. Encourage your employees to take on more responsibilities at work.
4) Follow up and Be Consistent: Set specific goals and timelines, have weekly meetings to catch up with what everyone is working on.

Interview Tips for New Grads

New Graduates have to deal with the stress of finding a job, and a lot of that stress pertains to the interview process. Here at SpineSearch, we want to give candidates the best possible chance at finding a job they love. In order to nail an interview, new grads have to put their best foot forward.
The first step in being prepared for an interview is gathering information about the company. The more you know about the company, the better chance you have at giving a great interview. Doing your research can have huge benefits because you will have a better understanding of the company as a whole, and you will know what the employer is looking for in his or her employees.
Another factor to consider is: practice. Practicing for an interview is crucial. You want to make sure you have some understanding of how to answer interview questions properly and accurately. An employer wants to see that you know what you’re talking about;you must have a general understanding of what type of questions you will be asked.
Remembering to bring multiple copies of your resume and professional references to an interview is also crucial. Your resume gives the employer a brief history of your education and employment. Your job is to give the employer an idea of who you are as a person and what your personality is like. As a new grad, if you prepare and take steps to making yourself a great candidate, you will reap the benefits of all your hard work.
Contact SpineSearch today to help you find your dream job!

Creating Brochures for Doctor’s Offices

“Differentiation” is the key in creating a Brand. So why is it that most Doctor’s Brochures are viewed as a consumable expense and look just like any other professional practice or organization brochures? Homogenizing is BORING! Your positioning must be unique and you can’t be everything to everyone, so why try to be? You want to appeal to as many in your target market as possible. You must recognizee someone will be left out – That is OK.

Brochure vs. Patient Education is completely different and we will argue they should be separate. Education does just that educates and informs (general/homogenized/plain vanilla….is ok) brochures motivate people to become your clients. Unless you are the only Doctor in the geographic area choosing a surgeon is a very emotional process – patients choose a surgeon emotionally and justify logically. Brochures need to sell from the heart not the head. Both visuals and words sell the emotion.